In Jim Jams was born from a simple idea: that pyjamas should be just as joyful, expressive and full of personality as you are.

We believe colour makes everything brighter and if there’s at least one place you should feel free to express yourself, it’s in the comfort of your own home.

Designed in Sydney and made to be truly lived in, our pieces are for slow mornings, cosy nights, and all the little in-between moments. Whether you’re unwinding, working from bed, or dashing out for a morning matcha.

The idea started with me - Sophie, a Kiwi living in Sydney, known among my friends for my love of sleep, colour, patterns, and being in PJs as soon as the day’s done. When I couldn’t find sleepwear that felt like me, I decided to create it.

The name is also a little nod to my Grandad Jim - the O.G. Jim - who was rarely seen without his signature striped pyjamas.

Thanks for being here.

Play, live, dream - in Jim Jams.

Soph x